33 Comments Tiesto in Johannesburg For The Smirnoff Experience Mashup Street Event On 15 May 2010

Article written by the brilliant Sean Lloyd on the 15 Mar 2010

tiesto in concert

OMG I’m so upset! Here I was trying to use the power of The Secret to shift the planets to bring Tiesto to Cape Town and they take him to Joburg. I mean really, the BBC are even choosing Cape Town for 2010 because the Joburg skyline is too ugly!

Nevertheless, Joburg now have a chance to get back at me for all the things I say about them…so go ahead and brag in the comments if you want! You guys have won…for a day anyway. I get to stay here all year. Anyway all of that aside, let’s check the details (With my sad face on). And enjoy this…you cannot buy tickets, only win them. Crazy styles!:

It’s been to New York, Moscow, Paris and London, and now Smirnoff, the number one spirit brand in the world, is bringing Smirnoff Experience, MashUp Street to Johannesburg on 15 May 2010. Tickets can only be won, not bought, so visit on Wednesday to find out how to win.

smirnoff mashup street

Smirnoff Experience is fast becoming the world’s top collaboration platform.  The MashUp Street theme created for South Africa celebrates collaboration between South African street cultures and popular music genres to create a one-of-a-kind music experience.  The popular theme also extends to collaboration between fashion, food, art and even drinks.  Smirnoff Experience MashUp Street is a place where Kwaito vibes with Preppy, Afro funk hangs with Goth and Pop chills with House.

To cement the importance of collaboration, DJ Tiësto, voted the world’s number one DJ three years in a row, will be headlining the event and will collaborating with the very best of South African musical talent, all of which will be named closer to the time.   Tiësto is no stranger to combining different genres of music to create unique sounds; he has collaborated with artists as varied as Nelly Furtado, Sean Kingston and Flo-Rida.

“I feel deeply inspired by this year’s theme for the Smirnoff Experience because it evokes creativity and promotes relationships between genres that would not normally meet on stage.   I can guarantee that, like this year’s theme, people will experience something out of the ordinary.  I am very excited to play for a South African audience at Smirnoff Experience MashUp Street,” says Tiësto.

South Africa won the honour of hosting the Smirnoff Experience in a closely contested international campaign that involved 140 countries.

“We are really proud that South Africa was chosen to host Smirnoff Experience 2010.  Our unique Mash-Up Street theme is focused on creating platforms that inspire South Africans to push the boundaries to create new experiences and we believe that it was the uniqueness of this theme that placed us ahead of the other 140 countries that competed.  If you asked me what the one thing is that South African’s can expect from Smirnoff Experience 2010, I would say that it is going to be clearly original,” says Adrian Petersen, marketing manager for Smirnoff South Africa.

Besides the best international and local talent, concert goers will be treated to a sensory journey that showcases MashUp Street culture in its very finest form.  From the moment ticket holders enter MashUp Street, it will be clear that they are attending an international event that is truly one-of-a-kind.

Tickets are limited to the 18-and-over market.

Not for Sale to Persons Under the Age of 18.  Drink Responsibly

So you better start booking flights!

And maybe pack some Ed Hardy gear. And a few lines of L-Glutamine to snort before the show.


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Steven Bett @Twitter ID Website Reply

OMG!!!!!!!!!!!!!!!!!!!!! JHB? Not a problem, where there’s a plane, there’s a way!

Thanks you Smirnoff, I am amped and I can’t wait.. How do I win Sean?? Tell me dude, tell me!

March 15 2010 12:54 pm Sean Lloyd Website

You'll have to wait until Wednesday...keep a check here and on the Smirnoff link in the article!

Don’t loose hope yet, there just might be a sneaky CT concert

niice :)

Going to be rad!!

I also think there will be a CT concert. Tiesto has been giving hints on his Facebook group….I think there is hope for the mother city!!!!!

Last time he was only confirmed to play in JHB then at the last minute they organised a Cape Town show, I recon the same thing will happen again

Yeah I’m sure he wouldn’t come all the way to SA…to not play in the raddest city in the world!

Nooooooo!! It’s gona cost, but i’ll probably make the trip! One of the few reasons I miss JHB. The parties are freakin’ huge!!!

Seeya all there!!

The bloody site has problems we cant enter for fucksakes !!! Fix it ASAP please smirnoff

Come on anybody else having difficulty registering ?

March 17 2010 20:22 pm Sean Lloyd Website

Hey Rian

Just registered now with no problems, where you getting stuck?


Yashvir Bagwandeen @luciddesignsa Website Reply

This should be mad! I’ll fly there from Durban in a heartbeat, I just hope he’s not busting out the Kaleidoscope beats!

Speechless….. I am waiting for my call

Best news this year…

It kinda sux that we cant even buy the tickets!!!

Yeah it’s not ideal that tickets can’t be bought…to be honest I’m just waiting for them to say he’s surprising Cape Town :)

Lets hope so sean! or we’ll just have to find a way to get that tickets and go to jhb ;) cant miss this

Hey Sean,

The smirnoffexperience website said to increase your chances of winning you should interact with “Make Your Own MashUp”, “Rock the Vote” or the “Email MashUp Competition” section on the site. But I dont see any of them ! Any idea how to get to them????

March 19 2010 09:21 am Sean Lloyd Website

Hi Ishreen

I will try login now and check, haven't really been playing on it too much because it's not for Cape Town :( If anything comes up I will let you know :)


Woo Hoo!!! Tiesto in SA. He’ll find the sunrise here in the Cape!!!

yo…how do you go about registering for the tiesto concert tickets?

March 19 2010 09:20 am Sean Lloyd Website

Hey Mo

All the details are here:

Kind regards


Vishaal Jasmat @Twitter ID Website Reply

Totally totally totally cannot to be going to huge event.
Jhb,cpt,dbn heck even if he performed Ougadougou
I would go. We will all be searching for sunrise on the 15th!!
Whoop whoop

degree @dasis007 Reply

just dont cry when i won be happy

please bring tiesto to ct PLEASE

Tiesto!! guys please let me know if his going to make a stop in cape town if not and i win tickets im off to JOZI!!. cherzzz

March 19 2010 14:58 pm Sean Lloyd Website

Yo dude

He's not schedule for Cape Town at the moment so you'll have to make the trek to Jozi!


i love tiesto’s work!!! cant even explain how much!! neva seen him live will be my first i know it will be insane and a supa experience

Chantille Tapson @Twitter ID Website Reply

I’m getting tickets. yayyyyyyy!!!!

How will i know if i won the tickets?

March 24 2010 08:35 am Sean Lloyd Website

Hi Yolanda

Smirnoff will contact you, but you need to keep interacting on the site!

Kind regards



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