GQ is surely a men’s magazine aimed at a lifestyle of elitism and class and style and snobbish behaviour probably…suits me doooood! They feature some ridiculous stuff though, like socks for R1500 and jeans for R5000 and whatever else (Mind you, I do have my jeans flown in from overseas…preppy bitch!) Which is why their free gifts complete throw my mind into a state of panic and confusion.

WHY?! Why do they do this every month?!

I ask myself this every month as yet another piece of shit is given to me with their magazine.
So you’re in your mid twenties, early thirties, probably driving your own car and living on your own/with friends/ a partner, you’re visiting the places GQ recommends, you’re dating girls that look like they’re GQ models. You’re eating at GQ recommended restaurants, you’re drinking at GQ recommended bars. You’re earning 10k or more a month.

You strive to look your best, hence the reason for buying GQ.
And then they give you some ridiculous polyester hat…for what? FOR WHAT?!

The quality of the free gifts in GQ is shocking, and no one uses them. They are surely not a draw card to buy the magazine, and if they actually are, then the magazine must be really terrible.

Now if GQ sold 30000 copies of that issue with the hat on, there were no doubt 30000 hats that were probably thrown away, no one is going to wear them. So you’ll read articles on being eco friendly in GQ, and then they come out and throw 30000 ridiculous hats into the environment. Plus, it looks really AWESOME when you wear it, check how RAD I look!

Do GQ really want their readers to look like this? NO (Mind you I’m a terrible example in any case…but lets focus on the cap)

Way to build on the reputation that GQ has worked so hard to gain over the years.

Kiff.