0 Comments Vida e Caffe Mugged

Article written by the awesome Sean Lloyd on the 13 Jun 2007

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Mike Pearson of FoxP2 advertising agency, pondering the meaning of art, and detoxing on organic wine

I sometimes wonder how I get invited to various things around Cape Town, and sometimes wonder why exactly people invite me. So when I received an invite from Mike Pearson at FoxP2 advertising, I stalled for a while on the invite. Mike had let me know that it had to do with the design of coffee mugs. Which is great if you drink lots of coffee, of which I don’t. It’s also great if you have some sort of mug fetish, of which I don’t. Anyway, I can always trust Mike and decided that this would be worthwhile. I enquired further, got the invite and went through.

One of the selling points was that it was starting off at Vida e Caffe in town. It’s quite well known that Vida in town is basically the place where all the good looking people go. I was treading in dangerous territory here, as I was bound to bring the beauty rating down a couple of notches here. Anyway, I decided it must be done for work, and it would pay off in the end.

And pay off it did.

I arrived at Vida in my ever so classy ride, the Palio, Cape Towns most feared vehicle. I managed to get a parking spot right opposite Vida, which is unthinkable usually. I stepped out, in my finest attire(Which for me is jeans, old Adidas and some sort of T-shirt) and realised that I had parked directly in front of Mike. I did not have to mention that, but I did. I strutted(You don’t walk to Vida, you strut) over the road to Vida and was immediately welcomed by the warmth of the venue. Gas heaters were blazing outside and everyone was looking very happy. I think the look of contentment on most peoples faces was due to the fact that they were so ridiculously good looking, and most probably so ridiculously rich from modelling in Milan. I dared not even try talk to any of the women, as I knew that I would develop a pathetic stutter and possibly pass out. I also knew that I had no chance of striking up a conversation as I did not know the current thread count of Egyptian linen, which seems to be all the rage amongst the model types.

I was truly amazed that there were so many beautiful people in one coffee shop. Anyway, it was great as there was some sort of free food and wine thing going on, of which wine was consumed. Later on I was told we were drinking “Organic” wine. Very classy, very classy indeed. I immediately felt like my body was healthier. Although I was still getting a little drunk, I felt like it was a good drunk. A sort of holistic/detox type of drunk.

I eventually had enough of Vida when yet another model walked in, and I realised I was not exactly David Beckham or Clive Owen. I would need to move down the road, to Biblioteq, a book store of sorts, to get away from this mass good-lookingness(Yes I can use a word that does not exist). I transgressed(Correct use of the word? Who cares, it sounds good and I’m the editor, so it is correct) across the ever so suave Kloof Street, and made my way about three blocks down to Biblioteq.

Biblioteq is unlike any book store I have ever seen in my life. Upon entry I noticed that we were being served more “Organic” wine. Fantastic. I was now starting to feel the effect of the organic detox and was in top speed. I was confident enough to chat to Gisele Bundchen if she were to have appeared, but not yet quite confident enough to chat to these girls. They were that great. I had arrived thinking I would escape the craziness of Vida, but it got worse here at Biblioteq. I was now surrounded by books with price tags that were quite excessive. Right. This is exactly what I was looking for. I noticed a delightful book by a certain David LaChapelle, entitled “Artists and prostitutes” It would have made a great addition to my grandmothers coffee table, except that my grandmother has a penchant for getting drunk and spilling her gin and tonic all over the table. And the floor. And the balcony. And on the ceiling. So I decided not to purchase it. Had I wanted it though, it would have cost me R20000. It is a limited edition, as only 5000 copies were made, in the entire world. And Biblioteq has a copy. So if you want to have a vulgar display of wealth sitting on your coffee table, head down to Kloof Street and purchase this piece of work. It is truly remarkable. Another book was one of boxing photos( I think) retailing for R40000. It is the book you want, the one you need. Go get it.

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R20000 worth of artists and prostitutes, a delightful combination for a life of sheer excess

I never really intended to look at the coffee mug designs, and as is so often the case in journalism, you go out to write a story and come back with a completely different story. And so this article contains nothing about coffee mugs but rather focuses on the experience. What an experience it was.

It was quite a treat when we saw Crazy Monkey star Gavin Williams chilling at Biblioteq, complete with red wine stained teeth. He was just kicking around, drinking wine and laughing quite a fair amount. Intrigued as to what was so funny, we shimmied over in his general direction and made contact with the enigma, the foot skating legend. Quite soon he had us literally rolling around in laughter, telling us the craziest stories ever. When I say he is one of the funniest people I have ever met, I don’t lie. He was telling us about various advertising stuff he has done, I heard him say “Benoni”, but most of all, I think we were all laughing at how crazy he really is. Especially a certain ad idea he had for Nike, which is way too funny to put down here. If you ever bump into him, just ask him about the javelin.

I am always a touch nervous about the whole advertising set of people. They are always trying to assert how creative they are by being all funky and crazy. This is a generalisation, as the ad guys I know at FoxP2 are seriously relaxed. I was mildly shocked though when some guy arrived in a tweed jacket, complete with a cotton carrot attached to his pocket. You are so creative and funky for doing that! I’m lying, what are you doing wearing a carrot on your jacket for? Better vision at night I suppose.

Anyway, by the end of the evening, I realised I had learnt nothing about coffee or design, but had consumed some free wine. That rhymes. I had kicked it with Gavin Williams, seen two books collectively worth R60000, been exposed to the world best looking people and in between I had a good laugh.

Well then, another fantastic evening, in good company. I went home and rested. We had worked hard.

Thanks to Vida e Caffe and Biblioteq for accommodating us for the evening, for providing wine and food and for providing enjoyable company.

Visit both of these great venues, Kloof Street, Cape Town.

It’s definitely the place to be, and I will be back in daylight hours, dressed up, and I will try talk to one of the models.

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Gavin Williams, of Crazy Monkey fame, like a kid in a candy shop upon meeting Sean Lloyd

Sean Lloyd