Ever since I gave up major league drinking (I still have very interspersed benders where I cannot remember a thing — Thursday last week at Club 91 was a prime example) I’ve needed to replace it with something. Usually girls are a good idea…but you know…I can’t just go pour myself a doll now CAN I?

But I can go pour some coffee, or buy some.

I decided to leave my Nouveau Rich lifestyle and head to the haunting grounds of Camps Bay to scope out the talent. We had decided that vida e was the place to stop off at and talk filth.

I love vida e, I’ve heard a couple of the stores are closing down in the WC. That’s fine, keep it a core brand, boutique style, keep it in the major areas where it needs to be. Kloof Street, Camps Bay, Cavendish etc.

I think vida can obviously be defined by great coffee, but even more than that, their staff are in a completely different league.To have teams of four or five guys at all their coffee shops just gelling like an amzing team is quite some feat. At every vida store the energy is amazing, they’re like barman on top of their game. Service with a smile, jokes, efficient service, never a dull moment.

There is nothing worse than walking into a shop where you know the staff don’t care about you, and worse, they don’t care about their jobs. It’s very difficult to describe the vibe at vida, but it’s electric. I wish i knew how they chose their staff and got them to all interact so easily, it’s amazing. It’s so rare to see that in a working environment, to see everyone getting along.

Anyway, our guy making our coffee looked at Charlie V and said “I’m going to put my face in your coffee”

And he did! Check out this for cool:

Yeah what can I say, vida are amazing with one of the greatest staff complements I have ever seen in any business.

High five!

Sean Lloyd

Editor