Although it’s way funnier and much more immature if we spell it (C)anal Walk. Ha ha ha! *Giggles*

This is what Phat Farm is about:

Led by the vision of Russell Simmons, the founder of the modern day hip-hop movement, Phat Farm, a division of Phat Fashions, is symbol of men’s contemporary American culture, mixing the urban aesthetics of the streets and the preppy culture of the Ivy League. Since its inception in 1992, Phat Fashions remains committed to the principles that took it from a small New York City showroom to a multi-million dollar business. Phat Fashions’ success is a result of the brand’s commitment to quality, innovation in design and support of the retail trade through strategic marketing and advertising. For the consumer, Phat Fashions delivers a universal message that breaks stereotypes and ethnic boundaries, setting the new standard in sportswear and establishes the company as the complete American lifestyle brand.

Kimora Lee Simmons is now the president and creative director for Phat Fashions after her ex husband Russell Simmons stepped down.

I’m not sure if the store is unisex, but I assume it is, and I’m not so hooked on the t-shirts, this one I took from their website:

It’s a little bit too trashy for me, too baggy, too long, and I don’t exactly
own a baller cap to go with it!

But we’ll wait and see, when the shop opens I’ll decide.

And also remember, G-Star Raw are opening a stand alone shop at the V&A Waterfront very soon. Yeah!