I was just reading THIS PIECE over at Cherryflava, and was quite shocked to say the least!

Pick ‘n Pay have gone and spent a monumental amount of money on rebranding themselves, which is fair enough. You know…if they had spent it wisely. Instead they have gone and designed a new logo, which is alright, and added a ridiculous pay off line, “Inspired by you”

It’s too much! It’s hilarious. The first thing I thought when Pick ‘n Pay said this was “Inspired by me? No I don’t think so” Because then they would have been inspired by a life of excess which is clearly not the case. Well maybe it is the case, because R110 million is excessive! But let’s call this an even $15 million. What would have SLXS done with $15 million to truly give back to the customers?

Oh I will tell you! I would have bought a private island, like THIS ONE, which is 400 acres and situated in Grenada for the tidy price of $10 million. If Pick ‘n Pay did this, they would still have $5 million left to blow on excess. Perfect. Then what you do every month is host parties, where you fly customers up to the island to party. Make it a Pick ‘n Pay Ibiza! The $5 million could be invested wisely and made to grow to stupendous amounts, and they would be the first store to have thier own private island where they send lucky customers! Now that is “Inspired by you”

$10 million 

$15 million 

Imagine the debauchery that would go on there? It would be clinically insane! Besides, this would give Pick ‘n Pay celebrity credibility. Granted, people would say that they have gone over the top and forgotten their roots, but it would be so much fun! Imagine Raymond Ackerman sipping on a Mojito while some oil girl cools him with a banana leaf, while you chill sipping on a cosmopolitan admiring the lifestyle choice of Pick ‘n Pay.

They could even grow their own food on the island, collect their own water and just rock out 24/7.

Imagine if SLXS ran the world, what a crazy place it would be? It would be one huge party and everyone would be happy. We would drink, we would fly, we would all live in Cape Town and we would all be a little crazy!

I think Pick ‘n Pay need to latch onto my idea. I’m no marketing genius, but I know excess when I see it. And man, a $10 million island is sheer, 100% pure excess on the Debauchery Scale(Similiar to the Richter scale)Vulgar displays of wealth are sometimes the way to go. Not all the time. But here it would work.

Let’s do it. Do it. Gin and tonic. Do it.

Sean Lloyd

Editor