“I spotted this on Gizmodo, about Casey Neistat, the guy who made the Nike ‘Make It Count’ What I really find cool is his minimalist approach to film making, using the simplest equipment”

The following stood out for me:

When it comes to those assets, Neistat is no snob. He shoots white backgrounds on deli paper. He fixed a busted lens on his Canon T2i with a lid from a peanut butter jar. “I don’t like anything that I use to be precious. This Canon is 25% of the cost of a 5D, but I think it’s 85% the quality. If I were to spend four times as much, I would not get four times the quality,” he said.

His other gear is just as simple. Neistat prefers point-and-shoot cameras, like the Canon PowerShot S100, and iMovie. “I only edit in iMovie because the only edit tool I need is cut. I don’t like aftereffects. I don’t like any digital manipulation. If I can’t accomplish it with the camera, I usually don’t accomplish it,” he says. His favorite SLR is the affordable, lightweight Canon EOS Rebel T3i, and he claims the $179 Canon 300HS is “dollar for dollar the best video camera money can buy.”

That’s awesome. His Make It Count video has surpassed 5 million views on YouTube. All shot with a simple camera and no fancy effects added in afterwards. Just a great vision. You can do anything right now, with the equipment you already have.

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