Look, when Cape Town gets hot and bright, it gets hot, bright, sweaty and sexual. If you’re not trying to fight the glare from the sun, you’re trying to fight the glare from everyones raging ego’s because they are shit hot. But why are we still selling sunglasses inside?

Where do we wear sunglasses? Well yes, some of us wear them inside. If we’re D Grade celebrities trying to hide our faces from the non existent flashes from the press following us. Yes, we know celebrities are introverts and wear sunglasses to avoid looking peoples in the eyes because they are self conscious. But in SA, the closest we come to celebs are people who have done a bit of nip slip for Playboy SA, which took a steep turn downhill right after featuring Tracy McGregor. She is the best you’ll ever see in Playboy SA, so treasure that issue. Very soon they’ll be featuring Grant Nash from 5fm in Playboy SA. And then we’ll know the Mayans were right.

The thing I’m trying to get to, is that the world is changing. Sure, the more things change, the more they stay the same, which is why we always have sunglasses outlets in major shopping centres. I’m not saying set up a Sunglass Hut on Clifton 4th beach 24/7…but what about a pop up store in Camps Bay or around Clifton? I don’t know, maybe take a shipping container, have it air conditioned and let people try on sunglasses while sipping on a beer or a cooldrink. Maybe an iced coffee? Pair up with Vida perhaps?

Give people the chance to really try their sunglasses in the sun…let them step out of the container shop, into the real sun instead of the false light in the stores. Let people buy sunglasses when they really need them. Introduce some fun into the brand. Lay astro turf in the shop to give it a cool feel. Put a splash pool in the corner. Give it that outdoors vibe. Serve cocktails if you can (You know…what with all these ‘rules’ that ‘society’ enforces upon those of us just wanting to have fun)

Have a Beach Boys CD playing? Maybe some Jack Johnson? A little bit of Dire Straits never hurt either…relax the atmosphere with the music.

Pop up stores have worked all over the world, this is one from Puma in Cape Town in 2008:

Image Via Urban Ninja

Seriously though, isn’t that a cool idea? Or am I just delusional?